Your Website Is About To Lose 50% Of All Traffic Thanks To Google
Google doesn’t mess around.
The company announced changes today in how they crawl sites after warning that the change was coming for the last month. It's being called mobilegeddon already. If your site is not mobile friendly -- that is, if users have to tap and zoom, scroll around, and can’t really make out the text on a smartphone -- Google will penalize the site by pushing it much lower in the search engine results.
According to this New York Times report, the search will also look at features on a site such as whether users are not able to easily select a Web link or if they experience the dreaded horizontal scroll, which is the bane of any smartphone users existence.
As the popular Website platform company Squarespace told me today, it is possible that companies that have not gone to the trouble to make their site as mobile friendly as possible could lose as much as 50% of their traffic today, now that the search works differently.
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